Everybody likes to get the best possible value for our money and we are no different when it comes to our betting. It is good practise to shop around to find the best odds available but sometimes bookmakers offer enhanced odds so that you don’t have to.
These enhanced odds can come in different forms. From time to time there will be enhanced odds sign-up offers, where a particular football match, horse race, or other sporting event have had their odds lengthened to new customers.
Often however, the opportunity to get enhanced prices is also available to existing customers. These can be specially advertised enhancements, but more frequently bookies are giving us the opportunity to boost the odds on the bets of our choosing, with the availability of odds boost tokens.
Below you’ll find a list of the latest enhanced price or boosted odds promotions, with some information on how these offers work.
Current Enhanced Odds Offers
You can get three Uniboost Tokens each day that enhance the odds of racing single bets. These boosts tokens can be found in your bet slip where you have added an eligible selection with an indicator showing how many boosts that you have remaining that day. Maximum stake of £20 per Uniboost.
Each day, you can get and Odds Boost token with Ladbrokes to enhance the odds that you will get on a sports market. This can be done by clicking boost from your betslip. Each customer can get at least one odds boost per day but extra boosts may be come available of specific sports or events. Your available odds boosts and any upcoming odds boosts can be found by logging in and heading to the odds boost section.
What Are Enhanced or Boosted Odds?
On this site we’re concerned with one thing – getting you the best odds for your bet. Whilst to some people this simply means comparing prices at different bookmakers, or using betting exchanges to eek out a slightly bigger profit, this isn’t the only way of getting better odds.
Odds boosts do exactly as they say on the tin. When applied, the previous odds on a particular market are lengthened, giving you a better price. Where available, these tokens can either used on a particular bet type, a particular sport or on a certain event. In other cases, however, odds boosts might be available on any market of your choosing.
What Can You Use Odds Boosts On?
As touched on above, there are a number of situations where an odds boost can be applied, and the specifics of these will vary from site to site.
Often a boost token will be available on a specific sport, normally when plenty of betting options available. These might be on football, horse racing or tennis for example.
This might become even more specific during big events. During a tennis major such as Wimbledon, you might find additional boost tokens available for that tournament. Or, during the Cheltenham Festival, there could be boosts to use on races that day.
Other odds boosts might be on specific bet types, normally accumulators and bet builders, but could be used on other bet types also. There could be a combination of conditions such as a football accumulator or an NFL bet builder.
Some boosts tokens are much more general, simply available for a sports market of your choice.
How Many Odds Boosts Can I Use?
The exact number of available tokens will vary from day to day and from site to site, and you’ll generally find more available during a big event like the World Cup rather than a wet Sunday in February. That said, on sites where they are offered, boosts are normally available consistently each day.
One point to note is that more often than not, boosts are offered on a daily basis but cannot be carried forward if they are not used. This gives the bookies the ability to tailor the available boosts based on what is happening that day. After all, there’s no point having a Premier League odds boost to use during an international break.
Special Enhanced Markets
In this section we have been focussing on boost tokens, where you select which of your bets that you would like to lengthen the odds of, within the restrictions of the offer. However, you will also regularly find enhancements on specific markets, either a single or multiple bet, where the bookmakers has decided to offer increased odds for a period of time.
These are more like special offers that you might find in the shops, where a product is offered at a discounted price that day. For a bookmaker, this might mean offering 12/1 on a market which would ordinarily be 10/1 for example.
These are normally found scrolling across the home page or on specific sports pages. Something to be aware of is that these special odds may come with their own terms and conditions such as maximum stake limits. In general these can’t be combined with other offers. For example, you won’t be able to use an odds boost token on a specially enhanced price.
Sign-Up Offers with Enhanced Odds
As we’ve mentions above, bookmakers have been offering temporarily enhanced odds for many years. These aren’t only online, walk down any high street in the UK and you’ll probably see a sign offering ‘Arsenal to win, now 5/4’ up from the normal evens – a ploy to get you through their doors and your money across their counters rather than a rival betting shop’s.
These offers have also taken on a new form, with high value odds up for grabs specifically upon sign up to attract new customers. The concept of offering significantly boosted prices for new customers first appeared back in 2015, and they give almost ludicrously high odds on selected bets. So, sticking with the example above, instead of 5/4 for Arsenal to beat Chelsea you’ll get 10/1.
So what’s the catch?
As they are only available to new customers you can only take advantage of these offers once with any single bookie, so you’re obviously not going to be able to claim them every day. There are, however, a number of sites who offer them, and if used wisely they can provide exceptional value. What’s more, most of the sites that offer these kinds of deals to new customers also tend to run regular price boosts for their existing customers, albeit not to the same degree.
You’re also not going to be able to bet whatever you like – the bookies aren’t stupid – so most of these bets are limited to £5 or £10. Some of the sillier bets have even lower limits such as £1, but these tend to be on bets that are extremely likely to win such as 33/1 for Chelsea to beat Scarborough.
Many also give you a free bet if you lose, so even if your supposed ‘sure thing’ does somehow end up going down the drain, you’ll still get something else out of it.
Why are they offered?
Clearly these offers are massively in the punters favour, and generally speaking they will cost the bookie money as even if you lose, you win. So why on earth would they want to offer them?
The answer is simple; it’s to get you to sign up with them, it’s a loss leader. Or to put it another way, in order to gain your custom they’re willing to spend a bit of money to get your attention.
This concept isn’t new and is a common marketing tactic that takes place in many industries, not just betting. Supermarkets in particular are known for running promotions which they know they’ll lose money on in order to get you shopping with them; the hope that as well as taking advantage of the buy one get on free offer on chocolate digestives, you’ll also do your full weekly shop.
What do you need to know?
Generally speaking these offers are self explanatory – and that goes for both the new customer enhanced odds as well as the price boost type promotions that can be claimed by all customers. So, whilst each bookie is going to have their own way of doing things, the following is a quick guide to odds enhancements:
- Minimum & Maximum Bet – As we mentioned earlier you can’t take a barmy 33/1 shot and stick a grand on it. There will be limits as to how much, or how little, you can bet on a boosted price. Sometimes the offers are for a set amount, meaning that only a £5 bet will trigger the promotion, whilst any other amount won’t
- Cash or Free Bets – Are the winnings from the bet paid as cash or free bets? Generally speaking a small bump in odds for existing customers is literally treated as a higher odds bet. Whereas many (but not all) of the new customer enhancements pay out the first part of the bet in cash i.e what you would have won at the regular odds, and the second part in free bets